PODCAST: ScrappyGull 005: Apple Site Pages, Google Searches, and You
There have been some big changes to Apple Podcast landing Pages and Google Search. Both mean good things for podcasters.
Apple have changed their podcast landing pages so that podcasts can be played right from the Apple Podcast page for your podcast.
Google search has begun indexing podcasts. This means that your podcast can come up in seach results right next to websites, blog posts, and videos. Like Apple, you can play the podcast right from the search results page.
Both of these things mean great things for you as a podcaster, if you've invested some time in making sure your podcasts are optimized for search, and tagged appropriately. Have you done that.
This is a great time to make sure.